© MOC DESIGN OFFICE

HAIYI NAIL, The Mixc World Shenzhen // MOC DESIGN OFFICE

Shenzhen, China

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The Feathery TransformationThe overall planning and design of the brand image focus on the changes of the current era and environment. It aims to retain the current customer groups while targeting at the younger customer groups by making bold changes.

The site itself is a big challenge – a long strip with a width at 4 meters, nearly 1/3 of the area is rigidly designated as a fire escape.

© MOC DESIGN OFFICE

© MOC DESIGN OFFICE

© MOC DESIGN OFFICE

© MOC DESIGN OFFICE

This means out of a total space of 90 square meters, only 60 square meters are usable.
To break away from the oppression and discomfort in a long and narrow space, the designer changed the closed wall into a hanging wall, with the gradient glass at the bottom bringing out the transparency and breathability of the closed space while fulfilling the need for privacy.
The mother-like cocoon space eases the sense of distance for customers.

© MOC DESIGN OFFICE

© MOC DESIGN OFFICE

© MOC DESIGN OFFICE

© MOC DESIGN OFFICE

The tilting revolving door serves as a brand guide while subtly separating the window area from the waiting area.The wisdom of creation in nature is often inspiring. The white feathered swan has long been a totem of elegance and beauty in human culture, and is a classic fashion icon in modern commercial society.

© MOC DESIGN OFFICE

© MOC DESIGN OFFICE

© MOC DESIGN OFFICE

© MOC DESIGN OFFICE

The concept of this project is derived from the swan’s feather – the swan likened to the goddess and the feather symbolizing women’s nails and skin.
The window area is decorated with immortal plants to achieve the theme of “gradient feather”. It’s also combined with a custom swing that evokes a girl’s childhood memories.
The lightweight and whirling form of feather is abstractly blended in the space design.

© MOC DESIGN OFFICE

© MOC DESIGN OFFICE

© MOC DESIGN OFFICE

© MOC DESIGN OFFICE

The color system of foundations for women with different skin tones is refined into a low-saturation color scheme. Both attributes help to create a comfortably hugging space experience..

© MOC DESIGN OFFICE

© MOC DESIGN OFFICE

© MOC DESIGN OFFICE

© MOC DESIGN OFFICE

HAIYI NAIL, The Mixc World Shenzhen Gallery

© Christoph Hesse Architects

StrohTherme // Christoph Hesse Architects

Medebach, Germany

© Arterra Landscape Architects

Taronga // Arterra Landscape Architects

1, Rancho San Carlos Road, Carmel-by-the-Sea, CA, United States

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